By default, lots of image editing tools save PNGs with 2^24 color depth, just in case.

So in Acorn, my image editor of choice, I’ve been taking special care to crank down the bit depth on PNGs in the export dialog. In many cases, I’ve cut image weight 80% or more by indexing colors to a palette of 256 or fewer values, with no loss of visual fidelity.

That PNG at full-color depth is about 379KB. Restricted to a palette of 32 colors, it’s 61KB. And that’s just at the export time: once I run them through ImageOptim, the optimized sizes are 359KB and 48KB.