Through experience and research, I have a few theories about why this is occurring in the design industry.

1. Ability is limited
   When hiring a designer, I look for a balance of solid skills, style and strategic thinking. For the majority, strategic thinking is the weakness, and in all honesty, businesses want this.
2. Expectations are too high
3. The false vision of ‘a dream job.’
4. Unable to adapt processes
5. Companies don’t know what they want