A peek into the brain of Scott Jenson, Google’s UX strategist.

1. Sweat the small stuff.
2. Build ugly prototypes, fast.
   He calls it Assertive Instinct — the state where you are so hyped about your idea you can’t even imagine a world where it could be wrong or insufficient or simply incompatible with what people actually need.
3. Look for ideas in weird places.
4. Don’t criticize. If you do, ask one thing, politely.