“Don’t find customers for your product. Find products for your customers.”
— Seth Godin
In this short essay, I’ll be walking you through a method, pioneered by Amy Hoy and Alex Hillman, for making sure that you’re building products that real people want. You’ll learn how to find customers, analyze their pains, write a pitch using their language and create a feedback loop to keep you in lockstep. Each section will be accompanied by a case study where we’ll explore how I’ve used these methods to create Extra, my new social media automation app.