The first pass will almost always suck.

In Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, Ed Catmull equates new ideas to newborns. They need care and nurturing — space to breathe. Think of your initial ideas (read: designs) as a garden in the early stages. It will need constant watering and tending until the plants are strong enough to survive on their own and bear fruit. A garden doesn’t look like much in the early stages. But it has tremendous potential with the right care.

Artists work with an idea. They nurture it. This does not require ingenuity or creative genius. Forget about all of that. It doesn’t necessarily require a lot of experience either. It simply requires hard work to push through iteration after iteration. You are essentially watering the plants (the idea) and nurturing them.

“Quality is a probabilistic function of quantity.”

A genius is a genius, Simonton maintains, because he can put together such a staggering number of insights, ideas, theories, random observations, and unexpected connections that he almost inevitably ends up with something great.

Your job is not to come up with the best idea.

Your job, then, is to take the best part of others' ideas and shape them into the best idea. I always have ideas and want to be the first to get them out in the open where they can be evaluated (and hopefully adored). This is my ego at play — talking to me, telling me to show everyone just how clever I am. I’ve had to learn to keep my mouth shut and temper my ego. My job isn’t to come up with the best idea. It’s to listen and watch.

Go beyond your industry.

Creatively find the time to be creative.

Your ability to sell is often far more important than your design skills.