“[…] never solve the problem I am asked to solve. […] Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem.” — Don Norman in The Design of Everyday Things

When we finally shipped the feature, however, we realized that filters weren’t what users wanted at all. They wanted something much more basic: content that was relevant to their unique situation, with the minimal number of steps required to get it. Giving our users what they wanted taught us this lesson the hard way.