1. Unclear Value Statement

• Is there a compelling, visible headline that expresses the end benefits clearly and succinctly?
• Is there a subheadline explaining your offering in more detail?
• Are there supporting graphics that pull the eye toward your headline and subheadline?

2. Poor Signposting

Your landing page isn’t just there to be pretty. It’s meant to convince people to take action. If you don’t make it easy to find your call to action, most viewers won’t look for it.

4. Only One Landing Page

A company with three profiles and four content sets would need 12 landing pages. And yes, it’s worth that kind of effort.

5. Insufficient Visuals

“A picture is worth 1,000 words” is ancient wisdom, but it’s far from true in the internet world – it’s actually worth more.

7. No Trust Elements

Offering some type of authentic customer referral or testimonial is important.