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Modern email is a patchwork of protocols and extensions. Here is one article to understand them all.

Mailchimp may have been the 800-pound gorilla in the newsletter ecosystem, but there’s a new silverback that’s about to chop down the whole rainforest.

https://aws.amazon.com/ses/details/

The setup process is absurd. You have to get your web gal to set up an EC2 instance (whatever that is) and find or build a third-party application that lets you self-host it on your website. I literally couldn’t use it without my web team.

https://adamtheautomator.com/send-emails-using-amazon-ses/

If you’re an email marketer, play around with Sendy and MuxMail and get a feel for SES.
And if you’re a coder or programmer, what are you waiting for?!

Padding + Border-Based Buttons

The padding and border-based buttons combine elements of the previous two approaches.

Essentially, this approach uses the same structure of styling the link with both padding and at least a solid 1px border. Then, a background color is applied to the to fill the entire background of the link. The background color needs to be applied to the instead of the <a> in this instance because Outlook does not recognize horizontal padding on the <a> tag (since it does not support such styling for non block-level HTML elements).

<table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tr>
    <td>
      <table border="0" cellspacing="0" cellpadding="0">
        <tr>
          <td align="center" style="border-radius: 3px;" bgcolor="#e9703e"><a href="https://litmus.com" target="_blank" style="font-size: 16px; font-family: Helvetica, Arial, sans-serif; color: #ffffff; text-decoration: none; text-decoration: none;border-radius: 3px; padding: 12px 18px; border: 1px solid #e9703e; display: inline-block;">I am a button →</a></td>
        </tr>
      </table>
    </td>
  </tr>
</table>

Horizontal Padding Hack for Outlook
A quick hack that can be used to increase the horizontal “padding” for Outlook is to conditionally add inline non-breaking space(s) on each side of the link.

<!--[if mso]> <![endif]-->

Congratulations. From this day forward, you will no longer squander your time trying to work out the perfect regex to validate email addresses. You will also never again run the risk of rejecting what is, in fact, a strange, valid email address.

The upshot
There is no point in trying to work out if an email address is ‘valid’. A user is far more likely to enter a wrong and valid email address than they are to enter an invalid one.

Therefore, you are better off spending your time doing literally any other thing than trying to validate email addresses.

Making Emails Suck Less

We know building HTML emails is hard, especially responsive emails. That's why we created Foundation for Emails. Get away from complex table markup and inconsistent results. Use Foundation for Emails to spend less time coding emails, and more time on other things, like building amazing products.

HTML email: Two words that, when combined, brings tears to a developer’s eyes. If you’re a web developer, it’s inevitable that coding an email will be a task that gets dropped in your lap at some time in your career, whether you like it or not. Coding HTML email is old school. Think back to 1999, when we called ourselves “webmasters” and used Frontpage, WYSIWYG editors and tables to mark up our websites.