Double Diamond Is Not How Most Companies Work – Smart Interface Design Patterns
The “Double Diamond” process rarely works well in real projects. Here’s how the design work actually gets done in small and large organizations, and where design has most leverage.
https://www.smashingmagazine.com/2023/08/improving-double-diamond-design-process/
“The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.”
— Albert Einstein & Leopold Infeld
https://www.infoq.com/articles/problem-reframing-method/
- Avoid building wrong solutions or products by directly jumping into solution thinking and not empathizing with the problem
- Finding a better problem that fits the customer’s needs better opens up a space for more innovative and sustainable solutions
- Looking at a problem from different angles helps to build more innovative and sustainable solutions or products
- Try different reframing practices and methods, such as examining bright spots or looking in the mirror; there is not a one-size-fits-all approach
https://blog.logrocket.com/ux-design/double-diamond-design-process/
XyProblem - Greg's Wiki
In other words:
User wants to do X.
User doesn't know how to do X, but thinks they can fumble their way to a solution if they can just manage to do Y.
User doesn't know how to do Y either.
User asks for help with Y.
Others try to help user with Y, but are confused because Y seems like a strange problem to want to solve.
After much interaction and wasted time, it finally becomes clear that the user really wants help with X, and that Y was a dead end.