About a year ago at Wix, we abruptly realized that, too often, we were not giving users the answers to these questions. When we got this wake-up call, we felt compelled to act swiftly, and not just to address the one error message that woke us up.

This is an example of a bad error message. It uses an inappropriate tone, passes the blame, speaks in technical jargon and is too generic.

https://medium.com/deliveroo-design/how-to-write-any-error-message-7a3348cce594